Many companies redesign their website every 2-3 years to further improve branded content, buyer personas, revised sales process, new content offers, rebranding, mobile friendly experience, chat/bot integration or to improve SEO rankings.
Those are great reasons to improve your website, but do not justify large front-loaded website redesign costs and may want to look at growth-driven design instead.
Download this free B2B website redesign workbook for a winning playbook for ensuring your redesigned website converts more visitors into leads.